Sustainability in Athletics
Through Barefoot & Minimalist Running
This project captures two of my passions: running and design. The assignment was to pick a topic of interest and undertake extensive research which would ultimately inform a paper. There were a range of options in terms of including both marketing and design elements. I chose to concentrate on barefoot running, and wrote a paper which I later self-published into a book. From there I was able to incorporate a number of custom graphics into my marketing plan, including social media banners, fliers, and promotional pins. I used these materials to draw people to my barefoot running clinic, which I fully planned and keynoted.
This project is an example of:
• layout design
• custom graphics
• event planning, coordination, and marketing